Unleashing the Power of fresh meat: A Catalyst for Innovation and Growth

WhiteFish Creative Ltd
10 min readJul 12, 2023

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The battles of internal and external teams, should not be a thing!

In today’s rapidly evolving business landscape, companies often find themselves at a crossroads when it comes to maximising their potential. While internal teams play a crucial role in maintaining existing products and addressing immediate needs, there are distinct advantages to incorporating external teams into your organisation’s strategy. This article explores why external teams are valuable, how they can act as a force multiplier, methods to integrate them while maintaining internal team morale, and the potential benefits of using external teams to propel internal teams forward.

It’s important to clarify that we are not referring to low-paid, overseas teams that compromise quality and long-term maintainability. Instead, we focus on teams with proven expertise and the ability to collaborate effectively with internal team members. We caution against the quick offshore outsourcing approach without proper documentation of project requirements, which leads to failure. A reliable external team will prioritise understanding the business’s wants and needs before diving into development. So we will be talking about the importance of investing in a capable external team rather than seeking cheap solutions, highlighting the benefits of collaboration, thorough questioning, and quality delivery.

The Power of Fresh Meat, External Teams and Process Enhancement

Internal teams are often deeply familiar with existing processes, making it challenging to envision alternative approaches. They find themselves confined by self-imposed boundaries, and by historical biases and established practices. External teams, on the other hand, bring a wealth of diverse experiences and knowledge. Their fresh perspectives enable them to reimagine processes and identify opportunities for optimisation, leading to enhanced efficiency, productivity, and ultimately, improved outcomes. Their ability to think outside the box can spark innovation, foster creativity, and propel businesses forward in unexpected ways.

By collaborating with external teams, businesses can unlock innovative solutions that challenge conventional thinking and drive substantial growth.

Why Should We Use External Teams?

Utilising external teams can be a game-changer for businesses, offering several compelling benefits that can propel growth and innovation:

Injects Fresh Perspectives and Unbiased Insights

External teams bring a fresh set of eyes and a new perspective to the table. Free from internal biases and preconceived notions, they offer unbiased insights into your organisation’s challenges and opportunities. Their outside perspective can uncover hidden inefficiencies, identify blind spots, and propose innovative solutions that internal teams may have overlooked. This fresh injection of ideas can spark creativity and lead to breakthrough innovations.

Drives Innovation by Challenging the Status Quo

External teams thrive on pushing boundaries and thinking outside the box. By challenging the status quo, they inspire internal teams to question established processes, methodologies, and assumptions. This culture of innovation can foster a mindset of continuous improvement within the organisation. Through collaborative brainstorming and open discussions, external teams can ignite creativity, encourage risk-taking, and drive the exploration of new ideas.

Promotes Efficiency and Process Optimisation

External teams also bring efficiency and process optimisation expertise to the table. Their exposure to various industries and organisations equips them with a broad range of best practices and streamlined approaches. By leveraging their knowledge, they can identify bottlenecks, streamline workflows, and implement lean practices that enhance operational efficiency. This optimisation can result in cost savings, improved productivity, and streamlined operations for the organisation.

Brings Diverse Expertise and Experiences to the Table

External teams bring a wealth of diverse expertise and experiences from working with various clients and industries. This diversity enriches the problem-solving process, as they can draw from a wide range of knowledge and apply it to your specific challenges. Their expertise may encompass specialised skills, emerging technologies, and industry trends. This diversity of thought fosters cross-pollination of ideas and enables the organisation to stay ahead of the curve.

By embracing the strengths of external teams, businesses can gain a competitive edge, break free from self-imposed limitations, and foster a culture of continuous improvement and growth. The collaboration between internal and external teams can create a powerful synergy that propels the organisation towards success in today’s dynamic and ever-evolving business landscape.

How Can External Teams Act as a Force Multiplier?

Supplement Internal Team Capabilities

External teams bring a wealth of specialised skills and expertise that may not be readily available within the internal team. By tapping into their knowledge and experience, organisations can tackle complex projects and ventures that require specific technical proficiencies. Whether it’s advanced data analytics, cybersecurity, or emerging technologies like artificial intelligence, external teams can supplement internal capabilities and bridge skill gaps, allowing businesses to take on new challenges confidently.

Accelerate Time-to-Market

In today’s fast-paced business environment, speed is crucial. External teams, equipped with streamlined processes and a results-driven mindset, can expedite project timelines and accelerate time-to-market. Their efficiency and agility enable organisations to deliver high-quality products and services within shorter timeframes, gaining a competitive edge in the market. By leveraging external teams’ expertise, businesses can meet customer demands swiftly, seize opportunities, and stay ahead of the competition.

Foster Knowledge Exchange

Collaboration between internal and external teams is a two-way street that fosters a culture of knowledge exchange and continuous improvement. Internal teams can benefit from the fresh perspectives, innovative ideas, and diverse experiences brought by external teams. Conversely, external teams can gain insights into the organisation’s unique challenges, industry nuances, and internal processes. This collaborative environment encourages learning, stimulates creativity, and drives innovation, ultimately propelling the entire team forward.

Tap into External Networks

External teams often have extensive networks and connections within their respective industries. Leveraging these networks can provide organisations with valuable opportunities for growth and development. External teams can introduce best practices, cutting-edge technologies, and emerging trends from their network connections. They can also facilitate partnerships, collaborations, and access to industry thought leaders. By tapping into these external networks, businesses can stay abreast of industry advancements and gain a competitive advantage.

External teams act as a force multiplier by supplementing internal team capabilities, accelerating time-to-market, fostering knowledge exchange, and tapping into external networks. Their specialised skills, efficiency, and external perspectives contribute to the organisation’s overall growth and success. By embracing external teams as strategic partners, businesses can enhance their competitive position, drive innovation, and achieve sustainable growth in today’s dynamic business landscape.

Starting an External Team Without Alienating Internal Teams:

To ensure a smooth integration and minimise any feelings of rejection or replacement among internal teams, organisations should take the following steps:

Communicate the Benefits

Clear and transparent communication is essential in helping internal teams understand the rationale behind introducing external teams. Articulate the objectives and benefits of their involvement, emphasising how they will complement and strengthen the organisation’s capabilities. Highlight the value that external teams bring, such as specialised expertise, fresh perspectives, and accelerated project delivery. By clearly communicating the advantages, internal teams can see how the collaboration will benefit them and the organisation as a whole.

Involve Internal Teams

Involving internal teams in the decision-making process can foster a sense of ownership and diminish any feelings of being replaced. Seek their input and opinions when considering external team integration. Encourage open dialogue and address any concerns or misconceptions they may have. Additionally, involve internal teams in collaborative efforts with external teams, allowing them to work together towards shared goals. This involvement reinforces the notion that external teams are partners rather than replacements, promoting a collaborative and inclusive environment.

Provide Growth Opportunities

Emphasise how external teams can create opportunities for internal team members to learn, grow, and expand their skill sets. Highlight the potential for professional development through exposure to new technologies, methodologies, and diverse perspectives. Communicate how the collaboration with external teams can broaden their horisons and contribute to their long-term career growth. By framing external team involvement as a chance for personal and professional advancement, internal teams are more likely to embrace the collaboration positively.

Foster Collaboration

Encourage collaboration between internal and external teams to create an environment of mutual learning, shared goals, and collective success. Establish channels for regular communication and knowledge sharing. Foster a culture of collaboration, where both internal and external teams actively contribute and collaborate on projects. Encourage joint problem-solving sessions, brainstorming, and idea sharing. By promoting collaboration and recognising the value that each team brings, internal teams will see the external team as a valuable resource rather than a threat.

By implementing these strategies, organisations can integrate external teams smoothly while minimising any feelings of rejection or replacement among internal teams. Clear communication, involvement, growth opportunities, and fostering collaboration help create an environment where both internal and external teams can thrive and work together towards achieving organisational goals.

How can using External Teams to Propel Internal Teams?

Knowledge Transfer

One of the significant benefits of integrating external teams is the opportunity for knowledge transfer. External teams bring a wealth of expertise, best practices, and fresh perspectives gained from their experiences working with various organisations. By collaborating closely with internal teams, they can share their insights, innovative strategies, and new approaches. This knowledge transfer empowers internal teams to adopt cutting-edge methodologies, embrace industry best practices, and incorporate new ideas into their work. It accelerates the learning curve for internal teams, fostering growth and enhancing their capabilities.

Skill Enhancement

External teams often possess specialised skills and domain expertise that can supplement and enhance the skill set of internal teams. By working alongside external teams, internal team members can observe and learn from their counterparts. They can acquire new technical skills, expand their knowledge base, and gain exposure to different methodologies and tools. This skill enhancement not only benefits individual team members but also contributes to the overall growth and expertise of the internal team.

Collaboration and Cross-Pollination

The collaboration between internal and external teams creates an environment of cross-pollination, where ideas and approaches from different perspectives intersect. By working together, team members can engage in fruitful discussions, challenge existing norms, and foster innovation. This collaborative synergy sparks creativity, encourages problem-solving, and promotes the exchange of ideas and best practices. It allows internal teams to benefit from the external team’s diverse expertise, while also sharing their unique insights and organisational knowledge.

Efficiency and Performance Boost

The integration of external teams can act as a catalyst for increased efficiency and performance within internal teams. External teams often bring a fresh set of eyes and a streamlined approach to project execution. By observing their methods and practices, internal teams can optimise their own processes, adopt efficient workflows, and leverage automation tools and techniques. This optimisation leads to improved productivity, streamlined operations, and enhanced overall performance within the internal team.

Cultivating a Culture of Continuous Improvement

External teams, with their focus on innovation and continuous improvement, can inspire and motivate internal teams to adopt a similar mindset. By witnessing the external team’s commitment to exploring new possibilities and pushing boundaries, internal team members are encouraged to challenge the status quo and seek ways to improve their own work. The infusion of external perspectives fosters a culture of continuous learning, adaptability, and growth within the internal team, leading to ongoing improvement and success.

Integrating external teams can propel internal teams by facilitating knowledge transfer, enhancing skills, fostering collaboration, boosting efficiency and performance, and cultivating a culture of continuous improvement. By leveraging the expertise and fresh perspectives of external teams, organisations can create a powerful synergy that drives the growth and success of their internal teams. The collaboration between internal and external teams becomes a mutually beneficial partnership, with both sides contributing to achieving collective goals and driving innovation.

How do you stop internal teams feeling alienated by a new external team?

Introducing an external team into an organisation can be a sensitive transition. It is crucial to navigate this process carefully to avoid any feelings of rejection or replacement among internal teams. Here are some key strategies to consider:

Communicate the Rationale and Benefits

Transparent and open communication is essential from the outset. Clearly articulate the reasons behind the decision to bring in an external team, emphasising the value it adds to the organisation as a whole. Highlight the specific benefits, such as enhanced capabilities, specialised expertise, accelerated project timelines, and opportunities for growth. Ensure that internal teams understand that the external team’s role is to complement and support, rather than replace them.

Involve Internal Teams in the Decision-Making Process

To mitigate any potential feelings of rejection, involve internal teams in the decision-making process. Seek their input and opinions regarding the need for an external team, their desired areas of support, and potential team composition. This involvement helps create a sense of ownership and demonstrates that their expertise and perspective are valued. When internal teams feel included, they are more likely to view the external team as a collaborator rather than a replacement.

Emphasise Collaboration and Mutual Learning

Promote a collaborative mindset and create opportunities for knowledge exchange between internal and external teams. Encourage joint meetings, workshops, and project collaborations where both teams can work together. Emphasise the shared goal of collective success and highlight how the external team’s presence can augment the capabilities of the internal team. By fostering an environment of mutual learning, collaboration, and respect, you can alleviate concerns and build strong working relationships.

Provide Growth Opportunities

Demonstrate to internal teams that the arrival of an external team presents opportunities for personal and professional growth. Emphasise how collaborating with external experts can expand their skill sets, expose them to new methodologies and technologies, and enhance their career development. Offer training programs, mentorship, or specialised workshops that enable internal team members to learn from the expertise of the external team. By framing the integration as a growth opportunity, you can alleviate concerns and encourage a positive outlook.

Recognise and Value Internal Expertise

Reassure internal teams that their expertise and contributions remain vital to the organisation’s success. Acknowledge their domain knowledge, institutional memory, and understanding of internal processes. Highlight how the external team can learn from the internal team’s experience and leverage their insights to drive better outcomes. By valuing internal expertise, you promote a sense of security and collaboration that encourages both teams to work together effectively.

Starting an external team without alienating internal teams requires transparent communication, involvement in decision-making, fostering collaboration, providing growth opportunities, and recognising the value of internal expertise. By nurturing a culture of collaboration and collective success, organisations can successfully integrate external teams while ensuring that internal teams feel valued, empowered, and confident in their contributions.

As your business embarks on the journey towards success, embracing external teams can be a game-changer. By harnessing these fresh perspectives, tapping into the diverse expertise, and leveraging the efficiency of working with external teams, organisations unlock the door to innovation and growth.

Remember, it’s not about rejecting internal teams but empowering them with new ideas and possibilities. Together, internal and external teams can create a powerful synergy, propelling the organisation towards a brighter future.

So, why settle for the ordinary when you can unleash the extraordinary? Embrace the power of external teams, break free from self-imposed boundaries, and watch your business soar to new heights. Remember, in the realm of innovation, collaboration, and growth, there are no limits — only endless possibilities.

External teams: the secret sauce that adds an extra zest to your organisational recipe. Embrace them, and together let’s cook up a storm of innovation and growth!

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WhiteFish Creative Ltd
WhiteFish Creative Ltd

Written by WhiteFish Creative Ltd

James Studdart: Bespoke software solutions, in .Net, Flutter, Python, C#, JS, and designs. A popular podcast host. https://www.linkedin.com/in/jamesstuddart/

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